Throughout the year EA organizes different events in FIFA Ultimate Team. These range from FUT Birthday, St. Patricks Day to Halloween, Team of the Year events and others.
These events usually result in new player cards, the pack offers or SBC’s, which strongly influence the market. Some events like the Team of the Year or the Team of the Season also cause the market to collapse, which makes your whole team worthless and you lose coins. Here is an overview of the events throughout the year:
It is advisable to inform yourself about the individual events. If a market crash is expected, you can earn additional coins by selling your team early at high prices and buying new at low prices for the market crash.